The network. A social, dynamic identity that links people, devices, mediums, in an infinite circle of feedback and connection.
The scope of the news. From the story, the event, the fact, to people, the cities, the world. It triggers infinite interactions, it creates a network. This is Channel 9 News.
A live colour palette that evolves as the day pass. From morning to midday, going to prime-time and finally evening. A network of people who makes the news every day, every second, for millions of people.
The +. Is the dot, the begging of a line, the origin of every connection, every link between the story, the event, the experience, the emotion. It multiplies. From people to countries to the world. It evolves. Then the facts, the leads, the information, the news. It all creates our everyday life.
Noticiero 9 is the leading newscast in Mendoza. With more than 50 years of history, this identity embodies the big picture of their everyday challenge. The social side of news.
Thanks to the new identity the reach to younger audiences increased dramatically, creating a strong connection trough the impact of news of everyday life.
A distinctive and flexible identity that allows its implementation across all mediums and purposes, strengthen the connection with the brand and its people.