I'm an Argentinian-born designer, creative director, lecturer, and author based in London.
My expertise in design and branding and my fascination with design-driven solutions allow me to create grounded, meaningful brands that connect with people across cultures and countries.
I balance design leadership with hands-on practice, academic engagement, and critical writing on design. For over 15 years, I have led complex projects and international teams in Europe, shaping the future of global dynamic brands across media, entertainment, and cultural organisations. My bold professional path has also earned recognition through various awards — Effie Awards winner, Clio Awards winner, PromaxBDA Awards winner, Creativity International Design Awards — and jury memberships in Europe and Asia.
My passion for a design-driven industry drives me to collaborate as a lecturer, mentor, and speaker with renowned universities and institutions such as the University of the Arts London (UAL), European Institute of Design (IED), and Universidad de Palermo (UP) Among others. I aim to Empower the next generation of creative minds across Europe and America,
My strong commitment to critical thinking about the design practice led me to publish Diseñando al diseñador by Experimenta. This book serves as a blueprint for the professional world, focused on cultivating the mindset designers need to thrive. I advocate for designers to gain a holistic understanding of the design practice by critically engaging in designing our role, its present and future.
I am constantly looking for new challenges, particularly those involving design projects and transformative strategies for brands. Likewise, I welcome opportunities to partner, drive creative direction, consult on identity development, or engage in thought leadership initiatives within the design industry through lecturing, speaking engagements and mentorship.
Get in touch, I would love to hear from you! Follow me for updates and news on LinkedIn or IG, and feel free to message me.