I'm an Argentinian-born Designer & Creative Director. 

My expertise in Design, Creative Direction & Branding, and my fascination for design-driven solutions allow me to create grounded, relevant brands that connect with people across cultures and countries.

After leading the Brand & Design vision at the European streaming company Viaplay Group for several years, I am currently Design Director at Sky, Europe's leading media and entertainment company, based in London. I work with its wide portfolio of brands and products.
I lead and envision all creative expressions of a brand, from development to communication and strategy. Collaborating across diverse teams —creative, content, product— developing sub-brands and building positioning, brand campaigns and new market launches. I bring my passion for Design and Branding through Design Thinking and a bold and open vision.

Alongside, I advise, consult and collaborate with universities and different organizations. Former Associate Lecturer for the MA Graphic Branding & Identity at the University of the Arts London UAL, I run seminars, workshops, and lectures on Branding & Design, educating students, professionals, and clients to empower the next generation of designers.

Want to know even more? 
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