I'm an Argentinian-born Designer & Creative Director.
My expertise in Design, Creative Direction and Branding, and my fascination for design-driven solutions, allow me to create grounded, relevant brands that connect with people across cultures and countries.
After several years of leading the Brand and Design vision at the European streaming company Viaplay Group, I am currently part of the brand design team at Sky, Europe's leading media and entertainment company. Here, I collaborate with a wide range of brands and products, reaching millions of people.
I lead and envision all creative expressions of a brand, from development to communication and strategy. Collaborating across diverse teams —creative, content, product— developing sub-brands and building positioning, brand campaigns and new market launches. I bring my passion for Design and Branding through Design Thinking and a bold and open vision.
Furthermore, I advise, consult, and collaborate with universities and different organizations. I am also a former associate lecturer for the MA Graphic Branding and Identity at the University of the Arts London. I run seminars, workshops, and lectures on Branding and Design, educating students, professionals, and clients to empower the next generation of designers.
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