I'm an Argentinian-born Designer & Creative Director.
My expertise in Design, Creative Direction & Branding, and my fascination for design-driven solutions allow me to create grounded, relevant brands that connect with people across cultures and countries.
Based in London. After heading for several years the Brand & Design vision at the European streaming company Viaplay Group, I am currently Design Director at Sky, Europe's leading media and entertainment company - working with its wide portfolio of brands and products.
I lead and vision all creative expressions of a brand - development, communication and strategy -. Collaborating across diverse teams - creative, content, product - developing sub-brands and building positioning, brand campaigns and new market launch. I bring my passion for Design and Branding through progressive Design Thinking - people-centred design - and a bold and open vision to the table.
Alongside, I advise, consult and collaborate with universities and different organizations. Former Associate Lecturer for the MA Graphic Branding & Identity at the University of the Arts London UAL, I run seminars, workshops and lectures on Branding & Design, educating students, professionals and clients to empower the next generation of designers.
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