When worlds collide
We needed to rebrand Pick, the free-to-air channel owned by Sky but not branded as part of the channel family. The challenge, to showcase the greater range and more premium programming with extra Sky Originals and Exclusives titles but on a budget.
Sky Mix was born, and the new identity would represent the large range of programming on the channel, from comedy to thrillers, nature to Sci-fi. A premium offering that aimed to help viewers escape from the everyday.
The concept: to combine the environments of our epic shows and piece them together to create unexpected moments of symmetry and unison, to reflect the new premium quality of the content. The brand mechanic: Sky's lozenge would act as a mechanism that would help literary ‘mix’ these worlds together, adding fictional, narrative elements to bring greater theatre and storytelling allure.
Each world cinematic allure and motion captures the viewer's attention and brings an impactful contrast to each spin of the brand mechanic, revelling the potential of a new narrative each time.
CREDITS
Agency: Daydreamervfx
Sky Creative Director: Steve Lucker