CONCEPT STRATEGY
A Kingdom of Crystals.
Brand development and Creative direction for the Spanish indie band K!NGDOM. Their energetic beats are influenced by a variety of styles, including synth pop, electronic dance, electro-pop and indietronic.
The concept expresses the craft and passion of their melodies. Crystal formations are shaped by the sound of the music. The waveforms are visualised through the crystal's heights and lows and their variations. Unique as the music, each visual emulates kingdoms of sounds and melodies, a gifted world conceived in each song, ready for us to deep dive in the sound and discover it.
Each single had a visual that will hold the concept throughout and at the same time the unique lyrics. To celebrate the launch of the single “My voice” directed and created the live visuals and scenography as a tangible output of the identity that became the official soundtrack for the show “La Voz” — Antena 3— Spain.
ALBUM COVER DESIGN
