CONCEPT STRATEGY
A Kingdom of Crystals. Brand development and creative direction for the Spanish indie band K!NGDOM. Their energetic beats are influenced by various styles, including synth pop, electronic dance, electro-pop and indietronic.
The concept expresses the craft and passion of their melodies, as these form the shapes and visuals that emerge, visualised through coloured crystals; they compose unique musical worlds. In the result, each visual emulates kingdoms of sounds and melodies. A gifted world conceived in each song, ready for us to deep-dive and immerse in the sound.
Each single had a visual that would hold the concept throughout and at the same time the unique lyrics. I directed and built the live visuals and set design for the launch of the single "My Voice" as a tangible result of the identity that became the official soundtrack for the Antena 3 show "La Voz" in Spain.
