To rebrand Pick, the free-to-air channel owned by Sky but not branded as part of the channel family, we embarked on a quest to develop a concept that would showcase the greater range of more premium programming with extra Sky Originals and Exclusives titles but on a budget.
AFTER collaborating ACROSS TEAMS with EXECUTIVE STAKEHOLDERS ON THE POSITIONING AND NAMING, Sky Mix was born. the new identity would represent the large range of programming on the channel, from comedy to thrillers, nature to Sci-fi. A premium offering that aimed to help viewers escape from the everyday.
The idea: to combine the worlds of our epic shows and piece them together to create unexpected moments of symmetry and unison.
The brand mechanic: Sky's lozenge is the mechanism that literary ‘mix’ these worlds together, adding fictional, narrative elements to each scenario to bring greater theatre and storytelling allure.
The cinematic attraction of each world draws viewers in, setting the stage for striking contrasts with every turn of the brand mechanic and revealing fresh narrative possibilities at every spin.
CREDITS. Agency - Daydreamer vfx. Sky TEAM - Creative Director Steve Lucker & SKY BRAND DESIGN TEAM.