Smart Home devices were set to make their debut as a standalone offering from sky. The challenge was clear: cut through the noise and make Sky's smart tech easy to understand in a crowded market.
THE BRAND STRATEGY
Life is chaotic, and Smart Home captures the whole spectrum of it, from lighthearted moments to funny accidents. It makes you feel close to your home, connected and in control.
BRINGING THE NEW POSITIONING TO LIFE
Every creative choice in this brand identity development—from the tone of voice to the lifestyle imagery—is designed to highlight the emotional benefits of Sky’s Smart Home. It’s all about showing users how they’ll feel close to home and never miss a moment. The insights channelling the solution were built on research findings, focusing on relatable use cases that resonate with people.
CREDITS: SKY TEAM CHRIS HOLDEN, SILVIA EPURE, SAVVAS Zinonos, JOSE GONZALEZ FERNANDEZ, Bakhtawar AYUB, GREG BEDFORD. POST-Production: MMMultiply. High-end Creative Retoucher Stephanie FLOWER. NEW PHOTOGRAPHY BY Sam Robinson and team.