CONCEPT STRATEGY
Only for real fans.
We have something in common: MAX passion. A fast paced visual mash-up that expresses every fan obsessions with a humorous twist. Audience, content and the core values of the brand brought together by a dynamic and bold graphic system based on the angle of the #X# that acts as an speedometer of the MAX passion.
Impactful, dynamic and versatile, the system allows us to tell a unique story each time, creating a stronger connection with our audience across all the platforms. Different. Passionate. Real. Only for real fans.
Impactful, dynamic and versatile, the system allows us to tell a unique story each time, creating a stronger connection with our audience across all the platforms. Different. Passionate. Real. Only for real fans.
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/19f594d6-121f-4bd8-b11e-40222f967c1f_rw_1920.jpg?h=bd615a7a4dd91d8d59a4f3922b3be60a)
Design Concept
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/1c125283-9ebf-4b3f-bd3a-49815ccdfd04_rw_1920.jpeg?h=a89dd9f7acda6a9632052745a1f70c7b)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/fdb4dc92-ee0b-4f32-803b-8b4f765183c7_rw_1920.jpeg?h=e25e4bbb654ede9dd50fa0deae89e1f5)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/af24bc47-b60a-4ea4-aa8b-44bc96aa53d5_rw_1920.jpeg?h=99efab083f6e302a36f91e862908f7c6)
TV3 MAX Idents Montage
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/53c3681e-dc96-4946-ae98-fce15c92db57_rw_1920.jpg?h=c08ff0af6d31c2dfe859909d7369a8c2)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/846f6f4a-9f09-47c4-a3a4-482c0d2a0214_rw_1920.jpg?h=5adc2c5e6d78b0d523c09553861366fa)
OSP // Menus / Promo toolkit
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/aa063356-8c9f-42a5-8ad6-c84363129e7d_rw_1920.jpg?h=1c59259c5befc63ad66d75d54cc518a5)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/ee4e6a05-68ab-4f43-a405-5708b3f5b0a4_rw_1920.png?h=82e6cdc001385a8722686e7e674b6431)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/6debd049-7e8b-4606-88e6-496d517314c9_rw_1920.png?h=abf97fb710af5c28d5cd13d807f1669e)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/e8d2e200-0209-49ed-9bc9-335e29702f74_rw_1920.jpg?h=62204a74af51c15f77015264c29d4400)