CONCEPT STRATEGY
Experience the big moments. Viasat campaign for Rio Olympics 2016.
A lifetime of preparation for one crucial moment. The campaign focus on the viewers, the athletes and the hosts experiencing these unique historical moments that only the Olympics games bring.
Main creative
Hope. Joy. Despair. Presence. Knowledge. Passion.
Digital assets
Exclusive moments from the experience of athletes, viewers and presenters were crafted to support the main creative concept engaging on an emotional level with the audience.
The hosts
The process
In Budapest, Hungary we shoot and make this amazing campaign possible, working together with clients, directors and the post-production agency.
