CONCEPT STRATEGY
"El encuadre" A space to share. A unique framing of life.
The "+" open spaces for the viewers to share with VLM every morning. The new visual identity starts with a rebrand of the logo, where we keep the dialogue box but we give a new layer of meaning why combining it with the "+" from Canal 9 Televida's brand. The "+" is the action that brings all the information into the screen, revealing not only content and information but also spaces for the viewers to participate.
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/a41510ba-0ee5-476b-9753-95576c6658c0_rw_1920.png?h=07d4e9b4d6f290a25216cf2855f29129)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/52742ab3-cf2e-40f4-8e13-20caaf56aa7d_rw_1920.png?h=381189b3e37cf99994e372900efd6e46)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/2aa17403-d92f-4dcf-a820-4ed317daa79c_rw_1920.png?h=cc3bc36ca00f6bed4412ec281a41ffdd)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/32b66e0e-d862-4a57-84eb-6ebf196e4f25_rw_1920.png?h=5d597fb8273478e636e3f070fd4c84dd)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/bc9b6238-8397-4b71-98d7-b5b10990e77e_rw_1920.png?h=b62a46a1e9694d9aa915ac86f60b2ffe)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/1c26e3a7-dfd4-4b3f-bbe6-612570413d44_rw_1920.png?h=faf29822e9b660dad14b69384579e2c4)
Main elements
A strong typography and colour palette is used to hierarchize all the on-screen information and quickly adapt to urgent news and events that the journalists need to address. Together with the visual elements developed we create a toolkit that's visually impactful and has a meaningful connection with the public and the main brand.
An identity that suits every type of content, being versatile and modern.
Bumpers
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/49b94d51-3b80-45e9-8960-a8e4525a0af8_rw_1920.png?h=f0f5aca4a27117b026c709e3f5061565)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/7dfc5b56-6216-4156-9834-9e73e6b37b4a_rw_1920.png?h=dad332e129706eb981806fe18fcbc9ff)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/ed0f0387-71ab-4d7d-8953-31f68ea69c53_rw_1920.png?h=1fc247ca93a0e5d925432ef96143b45c)
Lower Thirds & Live Graphs
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/64e0b7e8-326d-4cf0-ae59-89a8c79f0014_rw_1920.png?h=64f9a98de94186d88650c0ce591f4cc4)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/e9d12af2-16a3-4d0f-9d01-33b09541f33f_rw_1920.png?h=caff9ca455bac5634bbed3e647ddd24e)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/6ee7f99a-3bcd-4573-9a5f-312b86a366ce_rw_1920.png?h=26e2949f8cd6d7e79a3b2f4acc22fc7c)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/cc6f52d7-62dc-4463-8337-b1cb1aae0bc2_rw_1920.png?h=e67758a2f6585dba9b0a1803f88fb400)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/c525ba0c-9f39-4f91-8aad-1ed8f36d970b_rw_1920.png?h=45f80c597261a509d511e0df385b58b1)
![](https://cdn.myportfolio.com/1b4187fc40214eca8d932514a536fd53/f451e88b-2e90-4900-a1c6-8e8a45da49f9_rw_1920.png?h=90956b12c84ddc2b99866892e3009d97)
Example - Weather application