This is our girl's night out. #GirlsWeAreWithYou
These are my high heels. #GirlsWeAreWithYou
This is my makeup. #GirlsWeAreWithYou
My outfit for this evening. #GirlsWeAreWithYou
#GirlsWeAreWithYou
A dynamic brand campaign for Poland spotlights football stars Ewa Pajor and Kasia Kiedrzynek of VfL Wolfsburg, alongside Sylwia Matysik from Bayer Leverkusen, harnessing exclusive sports rights to showcase Europe's premier women's football leagues.
The creative concept taps into the reality of stereotypes around girls in football and femininity. Through a bold brand voice, we challenge these biases, using witty messages from the celebrated players to spark conversation and transform how women's football is seen in everyday life.
Brand and design elements unite the players and their stories with Viaplay, using the signature palette to form a vibrant dream team. The campaign's tagline and hashtag, inspired by a beloved football anthem, are reimagined to celebrate the next generation of stars.
CREDITS: Football players: Ewa Pajor / Sylwia Matysik / Kasia Kiedrzynek. Agency: Freundschaft - Creative Director: Marcin Mroczek. Account Director / Manager: Marcela Chelstowska / Joanna Nowak. Production: Studio Melon. Photography: Iza Grzybowska. Viaplay: Tanja Lodberg / Joshua Hertz
